Zirc Dental Products Inc.
Winning the dental day with plastic injection molds!
After 50 years, Zirc started experiencing rapid growth due to market changes and great leadership. With a small company, home-grown talent is always a go-to, but it was time to bring in an outside hire to ignite the marketing efforts and unify the sales & marketing teams. I was looking for a small company to invest my talents into. My main goal, show on the outside how great Zirc was on the inside. Scroll to see how.
MY ROLE
Full-time director of marketing
DESIGN AGENCY
Internal team + HellothisisJeff Design
WEB PLATFORM
Wordpress
Animation
Logo
A brand is what every person comes to expect from an organization. It’s not about the logo or visual identity, however, it is a great first step to set the tone. After 10 years with the previous logo, it was time to usher in a new era — one that better expressed how Zirc Dental Products positions itself in the market. Step one: the brandmark.
Website
Step 2: the web presence. Ultimately, we needed a full overhaul: new site map, new web provider, new eComm engine, new design. It all needed careful consideration and intentionality. One unique aspect to Zirc’s website needed to be an eComm function but still honor the dealer partnerships. So we’re building an online store experience for our customers and using that to generate orders with their dealer.
Previous WEbsite
Videos
My original craft was video production which positions me well to execute high-quality videos economically.
Brand Reveal Animation
Animated explainer video
Animated tradeshow video loop
Customer story
Photography
My role: vision, direction, shot list. Commissioned: Kelsey Lee Photography
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